However, as the digital landscape grows, so does the target for fraudulent activity on apps. Businesses can easily avoid the financial risk of opening a store in every city by utilising this digitalisation to expand into new markets. With many sporting events back in action, in-person, quick and accessible in-game betting is being encouraged using push notifications from mobile apps. As a result of this market growth, competition among operators is fierce as they seek to break into new global markets to profit from the rise in bettors.īy 2028, the industry is predicted to grow by 86%, reaching $114.4 billion by 2028, according to Statista. Since legislation in 2018, the US has also seen a surge of international operators moving in. The UK and Australia are highly active regions and growth is expected to soar in the next few years, while Latin America is presenting an exciting opportunity in many countries. Expansion in the sports betting industry is being driven by the advancement of digital capabilities paired with the change in legislation to favour the industry.
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